STANDARD BUYOUTS FOR E-COMMERCE (WITH FACE)
Description: pictures / video of product wore by a model to be sold online with a price indicator next to the picture. No usage for: e-mailing, newsletter, digital banner, commercial re-use by client or third party, Advertising, press release.
Usage: client web site and/or client application.
Length of usage: 6 months
Territory for digital/online: worldwide
STANDARD BUYOUTS FOR LOOKBOOK / BRAND EDITORIAL / BRAND STORIES
Description: Pictures / video of a series of looks in studio or location, to show main trends, promote collection and brand.
Usage: printed booklet (distributed inside client’s store / corners), digital screens or pictures located inside the store and store windows, client’s web page, client application, client social networks.
Length of usage: 6 months.
Territory: worldwide for digital.
STANDARD BUYOUTS FOR CATALOG
Description: Shooting all pieces of the collection in studio or location, to sell them.
Usage: printed into a booklet (distributed inside client stores/corners), client web page, client application to sell the products.
STANDARD BUYOUTS FOR SOCIAL MEDIA
Description: Any content published by a model and/or a client identifying the client and/or the model in her their respective social media accounts by: quoting @CLIENTNAME and/or @MODELNAME, tagging client and/or model on the picture, using client requested hashtag # + requested wording
Usage: model and/or client official social media page(s) ex: Instagram, Snapchat, Facebook, Twitter, Pinterest). Repost accepted. No exclusivity granted.
Length of usage: 6 months. Model can remove it from her accounts after 6 months usage.
STANDARD BUYOUTS FOR ONLINE/DIGITAL ONLY
Description: pictures and/or video published by a client in their official online/digital channels
Usage: Client online page, client social media channels, mailings. Excluding E-commerce usage, online advertising and social media advertising
Length of usage: 6 months
Description: walking one or several looks for one designer on a runway event, where media and guest are present. Runway pictures, published in the context of fashion show reports only
Usage: online, magazines for PR/journalism purposes (print or digital), client web site, client social media.
STANDARD BUYOUTS FOR SOCIAL MAGAZINE EDITORIALS
Description: Single model wearing clothes from multiple brands mixed together, within the artistic concept of a storyboard mood.
Usage: Client magazine (print, digital), client social media. Pictures are published in a full spread page sheet. Face is fully recognizable. No magazine cover, no nude, semi-nude, underwear shots.
Length of usage: 1 month unless specified otherwise
STANDARD BUYOUTS FOR ADVERTORIAL
Description: Pictures presented like an editorial, where the Model(s) is(are) wearing items from the client only. Shooting produced by the Client (not the magazine).
Usage: magazine (printed or digital). Typically limited to one or few publications in a single type of medium.
STANDARD BUYOUTS FOR EVENTS/TRADESHOWS
Description: Public events attendance where media is, media interviews requested for client’s public relation purposes.
Supports: client social media, client web page, news feature on TV or digital press, Public Relations, Live streaming…